Apex Surge Pre-Workout
Apex Surge is a fitness supplement brand that is focused on delivering high-quality, transparent pre-workout products for athletes of all levels.
Services
Branding
Category
Artist Branding Portfolio
Client
Concept Project
Project Description
Iron Forge is a fitness supplement brand that is focused on delivering high-quality, transparent pre-workout products for athletes of all levels.
The project’s goal is to launch two pre-workouts:
Apex Surge, a premium product aimed at serious athletes who want to elevate their gains to another level. Apex Surge provides advanced, scientifically backed ingredients for peak performance
Apex Surge Lite, an affordable option for beginners and casual gym-goers who still need a boost to get a good pump in. Apex Surge Lite offers essential energy at unbeatable value.
The project aims to deliver strong branding, inclusive marketing, and effective distribution, with a budget of $250,000 and a six-month timeline from product development to full market launch. Expected outcomes include widespread product availability and brand recognition.
To view the full brand guide, click the here.
Mission
Apex Surge's mission is to provide accessible, effective pre-workout supplements for individuals across various fitness levels, helping them achieve their performance goals.
Values
Transparency
Clear labeling and ingredient transparency, helping users understand what they are consuming.
Quality
Each product is formulated with high-quality ingredients backed by science and tailored to boost performance.
Inclusivity
Products cater to both budget-conscious consumers and those seeking premium options.
Community
Apex Surge is dedicated to fostering a community of fitness enthusiasts that support and motivate each other.
