Hope Gala
The Hope Gala, hosted by Mission 22, is a fundraising event designed to honor and support Veterans and their families through a campaign rooted in authenticity, resilience, and community.
Services
Campaigning
Category
Artist Campaigning Portfolio
Client
Mission 22
Project Description
The campaign is structured in phases:
Pre-launch: materials like stickers and flyers build early awareness
Launch: official launch items such as polo shirts and tote bags reinforce unity and professionalism during the event
Ongoing: touchpoints like pins and postcards offer lasting connections to the mission.
With a projected budget range of $765–$4,130 and an 8-week timeline, the rollout is designed for maximum impact and efficiency. The design style remains sleek and minimalistic, with a focus on storytelling that sets Mission 22 apart ensuring that every item distributed carry emotional weight and reinforces the values of service, family, and community.
The visual strategy for the Mission 22 fundraising gala campaign focuses on clean, modern design elements that reflect strength, unity, and elegance. Using structured typography, symbolic color palettes, and military-inspired visuals, the campaign creates a strong connection with Veterans and their supporters.
What sets this concept apart is its authenticity and its focus on storytelling. Each design element, from apparel to printed materials, serves as a meaningful representation of service, resilience, and community, making the campaign not just visually striking, but personally impactful.
Mission
The Hope Gala campaign exists to honor Veterans and their families by creating a visually unified, emotionally resonant experience that reflects strength, resilience, and community. Through intentional design and storytelling, the campaign raises awareness and support for Mission 22’s commitment to holistic wellness, ensuring every touchpoint reinforces dignity, service, and hope.
Values
Authenticity
Clear labeling and Every design decision is grounded in the lived experiences of Veterans and their families. The campaign prioritizes honesty and respect, ensuring visuals feel genuine, meaningful, and rooted in real service rather than symbolism alone.
Unity & Community
The Hope Gala celebrates collective strength. Cohesive branding across all materials reinforces togetherness, reflecting the shared mission of Veterans, families, supporters, and partners coming together for a greater cause.
Resilience Through Design
The visual identity communicates strength and perseverance through structured typography, minimal layouts, and a disciplined color palette. Each element symbolizes endurance, leadership, and the ongoing journey of growth beyond service.
Purpose-Driven Storytelling
Design is used as a tool for impact, not decoration. Every asset, from apparel to printed materials, carries emotional weight, telling a story that deepens connection, builds trust, and encourages long-term engagement with Mission 22’s mission.
