Justice League Posters
Diving into the infamous graphic design agency "Pentagram", this project reflects their work done for the 2021 film, Zach Snyder's Justice League.
Services
Campaigning
Category
Artist Marketing Portfolio
Client
Concept Project
Project Description
This project explores the work of the design firm Pentagram and its collaboration with DC, expanding on their established design principles through a series of three promotional movie posters for Batman, The Flash, and Superman. The posters are inspired by the signature style of project leader Timothy Cohan and aim to reflect his approach to visual storytelling and brand cohesion.
Each poster was designed with a distinct visual identity that captures the essence of its respective character while maintaining a unified design language across the series. The Batman poster emphasizes stark contrast and minimalism to convey a dark, mysterious presence. The Flash poster incorporates dynamic motion-inspired elements to reflect speed and energy. The Superman poster utilizes bold design elements to highlight the character’s iconic, larger-than-life heroism.
This project serves as a design study of Pentagram’s branding and storytelling techniques within the context of entertainment marketing. By applying these principles to the superhero genre, the work demonstrates how cohesive visual identity can strengthen narrative impact and audience engagement.
Mission
To build bold, cohesive visual identities that honor brand heritage while pushing contemporary storytelling forward while creating design systems that unify iconic characters, strengthen narrative impact, and endure across platforms and time.
Values
*Based on Pentagram's statement of their work on this project.
Heritage-Informed Design
Strong identities begin with understanding history. Every visual system is rooted in deep research, drawing from established brand legacy to create work that feels authentic, intentional, and timeless.
Cohesion Through Story
Design exists to unify. From typography to layout, every element works together to reflect narrative, character, and purpose—reinforcing the idea of collective strength through visual consistency.
Bold Simplicity
Powerful design doesn’t rely on excess. Clear forms, strong typography, and disciplined structure allow identities to remain flexible, scalable, and impactful across all applications.
System Thinking
A successful identity extends beyond a single mark. Each project is designed as a complete system—adaptable across media, languages, and treatments—ensuring longevity and global relevance.
